These amazing hybrid pieces have been spotted all over the media and social sphere, worn by the Who’s Who of entertainment and fashion, including Beyoncé, Sarah Jessica Parker, Rihanna, and Miley Cyrus - just to name a few. The Times also named it “the show of the season”, and it most definitely was. After Demna protested the war in Ukraine during the infamous snow globe runway show, The New York Times style section noted that Demna has gone “where fashion hasn’t dared go before”. Perriott notes that his own sense of style “has always involved Balenciaga” and explains that “Demna’s silhouettes and androgynous tailoring” have played a huge role in the brand’s popularity.ĭemna is also unusually daring for a fashion designer. “Incorporating collabs with Gucci and global artists into their fashion realm has helped the brand to remain relevant as a luxurious fashion house.” “Balenciaga has done an excellent job at tapping in with the youth and evolving as a more futuristic brand,” Perriott explained. We recently caught up with Wesmore Perriott, a Stylist, Image and Creative Consultant at Defending Champs, and asked for his thoughts on Balenciaga’s skyrocketing popularity. Kim Kardashian in Balenciaga for Balenciaga. It’s safe to assume that this newfound fame would all circle back to Balenciaga’s Creative Director and co-founder of Ventements, Demna Gvaslia, who took the reigns at Balenciaga in 2015 following Alexander Wang’s exit. However, over the past five years or so, it seems that Balenciaga has officially become the new it girl in town, not only popping up everywhere in the celebrity world but also making its mark on the general populace. It seemed that everyone from A-list celebrities to your next-door neighbor started rocking Gucci Marmont belts, Gucci handbags or something else sporting the brand’s iconic motifs. There was a time, just a few years back, when Gucci reigned as queen of the fashion world. The two creative directors are known in the industry to be good friends, but beyond that, they also share a penchant for giving new life to the existent and writing their own rules.In 2018, Balenciaga was revealed to be the fastest-growing brand within the Kering Group, which notably owns both Gucci and Balenciaga along with other large names in the luxury fashion industry such as Saint Laurent, Bottega Veneta and Alexander McQueen, according to Business of Fashion. According to Michele, the idea came about in an extremely organic way, as a direct result of his impassioned reaction to Gvasalia’s first show for Balenciaga, and his continued captivation with every single one that followed. The two creative directors are known in the industry to be good friends, but beyond that, they also share a penchant for giving new life to the existent and writing their own rules. Besides accessories, the collection was also notable for the iconic Balenciaga shapes and silhouettes Michele chose to riff off - notably the padded hip jackets and windbreakers, which took on the fabrication of the new, enlarged versions of the iconic GG pattern as well as the all-over contrasting Balenciaga prints.Īccording to Michele, the idea came about in an extremely organic way, as a direct result of his impassioned reaction to Gvasalia’s first show for Balenciaga, and his continued captivation with every single one that followed. Even Balenciaga’s iconic Triple S sneakers were Guccified. The result? The Jackie 1961, Dionysus, GG Marmont, and Horsebit 1955 all feature Balenciaga’s logo on leather and the GG supreme canvas.Ĭonfused yet? We thought so too. Things were switched around too as Gucci’s icons had a day out with Balenciaga. We also witnessed Balenciaga’s familiar Hourglass and City bags fabricated out of two of the most iconic canvases in the Gucci stable: the Flora and GG patterns.
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